TikTok star joins forces with animal rights group as new hire
In an exciting development for animal rights advocates, a high-profile figure in the animal welfare community is set to lead a nationwide campaign aimed at improving conditions in the dairy industry. Malte Zierden, a well-known animal welfare influencer with over 2.4 million followers combined on TikTok and Instagram, has been chosen as the face of the campaign. Known for his passionate advocacy, Zierden received the prestigious German Animal Welfare Award in 2024 in the "Voice of the Animals" category. The campaign, organized by WeCreate, will focus on the dairy industry and aims to raise awareness about animal welfare issues. The organization is currently in the process of selecting agencies to work on the project, with the decision expected by October. Implementation is scheduled to begin in December or January, with the awareness campaign set to run in the first half of 2026. WeCreate is looking for agencies with a serious interest in the topic of animal welfare, although it's not a requirement that employees be vegetarian or vegan. The campaign will feature a mix of spectacular live actions, out-of-home advertising, videos, and social media activities. The non-profit animal rights organization commissioning the campaign has not been publicly identified, nor has the source of the half a million euro budget provided to support the campaign. However, the organization's commitment to animal welfare and its significant financial backing promise a powerful impact on the dairy industry. While the German Animal Welfare Federation is not commissioning the campaign, its work in promoting animal welfare continues to be a crucial part of the conversation. The upcoming campaign, led by Malte Zierden, promises to bring renewed attention to the important issue of animal welfare in the dairy industry.
