Swiss Firm Reinforces mutual ideals via Social Programs in Kazakhstan
Nestlé's Social Initiatives in Kazakhstan: A Commitment to Community, Culture, and Animal Welfare
In a continued effort to make a positive impact, Nestlé, the global food and beverage giant, has extended its Corporate Social Responsibility (CSR) efforts to Kazakhstan. The company's initiatives in the region focus on health education, cultural heritage preservation, and animal welfare, though specific details for Kazakhstan alone may be limited.
Health Education
Globally, Nestlé is committed to improving nutrition and health. This commitment translates to Kazakhstan in the form of programs that educate local communities on healthy eating and nutrition. Nestlé engages in new science and technology to offer healthier food options, which aligns with their venture capital investments in health-oriented startups. These initiatives promote better health education indirectly through product innovation and community outreach.
Cultural Heritage
While detailed information on Nestlé’s cultural heritage projects in Kazakhstan is scarce, the company generally supports cultural preservation by respecting local traditions and engaging with communities to promote foods and practices aligned with local customs. Nestlé might foster gatherings and food-related events as an extension of their global practice to promote employee camaraderie and community bonding around cultural food practices.
Animal Welfare
Nestlé has pledged globally against purchasing products linked to unsustainable or harmful practices such as slash-and-burn palm oil production, reflecting a commitment to responsible sourcing and animal welfare. While Kazakhstan-specific animal welfare projects are not extensively documented, Nestle’s global supply chain policies suggest they would emphasize ethical treatment of animals, sustainable sourcing, and minimizing environmental impact in Kazakhstan.
Community Support
Maksim Shchetin, CEO of Nestlé Eurasia, remains dedicated to implementing and expanding Nestlé's social initiatives. Nestlé actively supports Kazakhstan's Red Crescent Society through its "Foodbank" program, providing monthly food donations to underserved communities.
Moreover, Nestlé's "Let's Help" initiative educates new pet owners on care and adaptation, offering starter kits with food and essential supplies. The "Let's Help" project, since its debut in Almaty in 2015 and Astana in 2024, has connected shelters, veterinary clinics, and volunteers to rehome over 200 stray animals. Maksim Shchetin, CEO of Nestlé Eurasia, believes that the "Let's Help" project develops a culture of responsible pet ownership.
Promoting Kazakhstan's Culinary Traditions
Maksim Shchetin, CEO of Nestlé Eurasia, promotes Kazakhstan's culinary traditions as a means to cultivate respect for national culture and teach children life skills. In 2024, Nestlé continued its tradition of fulfilling children's wishes through the "Tree of Dreams" initiative, where employees purchase gifts for children in orphanages.
In conclusion, Nestlé’s social initiatives in Kazakhstan are likely consistent with its global policies focused on health promotion through informed nutrition, cultural respect possibly through community engagement activities, and animal welfare enforced via responsible sourcing and sustainability programs. However, more localized, detailed information specific to Kazakhstan was not present in the search results.
