Strategies for Crafting a Marketing Scheme [Encompassing +20 Complimentary Templates]

In the dynamic world of business, having a well-structured marketing plan is crucial for success. Here, we explore various types of marketing plans available and some free templates to help you get started.

The Importance of a Marketing Plan

A marketing plan serves as a detailed roadmap for organizing, executing, and tracking the marketing strategy within a specific timeframe. It provides a step-by-step guide for achieving specific objectives, helping businesses understand their business, align marketing goals with business goals, ensure everyone is on the same page, and make better decisions.

Types of Marketing Plans

A social media strategy needs a marketing plan of its own, which is why there is a template specifically for a Social Media Marketing Plan. This plan includes goals for the next year or quarter and outlines the key points of the strategy for each social channel.

New Product Launch Plan

A new product launch plan lays out all the steps toward a successful launch, separated into pre-launch, launch, and post-launch, with different teams knowing what they need to do to complete the plan's objectives.

Market Penetration Marketing Plan

A market penetration marketing plan highlights all the activities involved in marketing existing products to existing customers, with examples including discounts on favorite products or new features and updates.

Market Development Marketing Plan

In market development plans, existing products are marketed to new customers and niches, with a focus on business objectives like developing distribution channels and increasing brand awareness.

Diversification Marketing Plan

Diversification marketing plans focus on strategies to launch and promote new products or services to new markets and customers, making them more ambitious.

Growth Marketing Plan

A growth marketing plan is specifically geared toward brand growth and lays out all the strategies to undertake in order to grow the brand name online, locally, or some other way.

Free Marketing Plan Templates

EngageBay Marketing Strategy Templates

EngageBay’s marketing templates are particularly strong in strategic planning, helping clarify goals, define your target audience, allocate resources, and measure marketing performance. Ideal as comprehensive, customizable roadmaps rather than simple idea lists.

Lark Marketing Plan Template

Lark's marketing plan template covers target market analysis, competitive research, SWOT analysis, budget management, tracking progress, and collaboration in real-time. It is useful for marketing managers, small business owners, startups, and marketing teams.

The Fusebase Marketing Plan (Tables) Template

The Fusebase template focuses on campaign steps, deadlines, stakeholders, and stages with color-coded priority/status. It is useful for businesses needing to plan and oversee marketing campaigns step-by-step.

Shopify Business Plan Template / QuickBooks Business Plan Template

Although primarily business plan templates, they include marketing and sales sections. They are useful for entrepreneurs needing an integrated business and marketing plan.

Infographic Maker Platform

The Infographic Maker platform offers various types of marketing plan templates, including Quarterly or Annual Marketing Plan, Social Media Marketing Plan, Content Marketing Plan, New Product Launch Plan, Growth Marketing Plan, Influencer Marketing Plan, Market Penetration Marketing Plan, Market Development Marketing Plan, Product/Service Development Marketing Plan, and Diversification Marketing Plan.

Other Notable Templates

Wright County Economic Development's marketing plan is organized for easy readability and includes sections on partners, goals, and marketing initiatives (attraction, retention, and community relations). It also offers a thorough breakdown of projected costs per marketing initiative.
Visit Oxnard's marketing plan focuses on the business side of travel and includes sections like Market Research and Findings, Customer Personas, Diverse Offerings, Paid Media, Earned Media, Owned Media, Industry Relations, and more.
An influencer marketing plan concentrates on outlining all steps to implement an influencer strategy, including the list of potential or chosen influencers and what will be asked and expected of them to reach the plan's goals.
A content marketing plan outlines all the content pillars for the brand and what content types need to be created for each pillar, along with any content marketing strategies planned out for the brand's content and a roadmap and goals.

For best results, choose a template that matches your business size, marketing maturity, and planning style.

A social media strategy requires a marketing plan, specifically the Social Media Marketing Plan template, detailing yearly or quarterly goals and strategies for each social channel.
Launching a new product warrants a comprehensive plan with pre-launch, launch, and post-launch stages, as outlined in the New Product Launch Plan.
Existing products can be promoted through discounts and new features to existing customers using a Market Penetration Marketing Plan.
Market Development Marketing Plans focus on marketing existing products to new customers and niches, enhancing business objectives like increasing brand awareness and establishing distribution channels.
Diversification Marketing Plans focus on strategies for launching and promoting new products or services to new markets and customers.
A Growth Marketing Plan focuses on strategies for brand growth, aiming to increase brand name visibility online, locally, or in other ways.
EngageBay's marketing templates offer comprehensive, customizable roadmaps, assisting in strategic planning, goal-setting, target audience identification, resource allocation, and performance measurement.
Lark's marketing plan template covers key aspects such as target market analysis, competitive research, budget management, progress tracking, and real-time collaboration.
The Fusebase template focuses on campaign steps, deadlines, stakeholders, and stages with color-coded priority/status, making it ideal for businesses planning and overseeing marketing campaigns.
Shopify and QuickBooks business plan templates include marketing and sales sections, benefiting entrepreneurs seeking an integrated business and marketing plan.
Infographic Maker offers various marketing plan templates, catering to different needs including Quarterly or Annual Marketing Plan, Social Media Marketing Plan, Content Marketing Plan, New Product Launch Plan, Growth Marketing Plan, Influencer Marketing Plan, Market Penetration Marketing Plan, Market Development Marketing Plan, Product/Service Development Marketing Plan, and Diversification Marketing Plan.
The Wright County Economic Development marketing plan features easy-to-read sections on partners, goals, marketing initiatives, and projected costs per marketing initiative.
Visit Oxnard's marketing plan focuses on the business side of travel, encompassing sections like Market Research and Findings, Customer Personas, Diverse Offerings, Paid Media, Earned Media, Owned Media, Industry Relations, and more.
An influencer marketing plan outlines steps for implementing an influencer strategy, including potential or chosen influencer lists and expectations for achieving goals.
A content marketing plan outlines content pillars for the brand, content types, and planned content marketing strategies, along with a roadmap and goals.
Choosing a marketing plan template that aligns with your business size, marketing maturity, and planning style ensures optimal results.
In the realm of finance and wealth management, having a comprehensive marketing plan can be an essential tool for success in various industries, including technology, artificial intelligence, real estate, lifestyle, fashion-and-beauty, food-and-drink, sports, automotive, pets, travel, and more.

Strategies for Crafting a Marketing Scheme [Encompassing +20 Complimentary Templates]