Sports of Chance embraces Brazilian tradition through partnerships with Parintins and São João
Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, is making its debut at the 58th Parintins Folklore Festival, marking a significant milestone in the brand's strategy to connect with the public through the appreciation of Brazilian cultural expressions.
This three-day event, which attracts around 120,000 visitors, is not just a sponsorship for Esportes Gaming Brasil. It is a strategic and multifaceted engagement that promotes Brazilian culture, supports local economic revitalization, and upholds social commitments, creating a holistic and impactful presence at this major cultural event.
The festival, which takes place in the Amazon region, is an interactive project that blends cultural promotion, economic development, and social responsibility. By sponsoring and participating directly in the festival, Esportes Gaming Brasil actively champions the rich traditions of the Parintins Folklore Festival, helping to highlight and preserve the unique cultural heritage of the region.
The company's involvement brings increased visibility and engagement to the festival, potentially boosting local tourism and commerce. Their interactive initiatives, such as the Truck da Sorte, a space combining karaoke and free hydration, are intended to stimulate economic activity in the region while aligning with the festival's goals of community empowerment and sustainable growth.
Esportes Gaming Brasil emphasizes social responsibility by combining cultural and economic efforts with programs aimed at benefiting the local population. For instance, a Social Arena installed in the Garantido and Caprichoso neighborhoods will feature artistic performances, rest areas, free water distribution, and Instagram-worthy spots during the festival.
Classic games like Pescaria da Sorte (Fishing of Fortune), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss) are part of Esportes da Sorte's events, adding a fun and interactive element for festivalgoers. The company also offers a panoramic lounge with a view of the Bumbódromo, providing a unique and memorable experience for attendees.
Sofia Aldin, CMO of Esportes Gaming Brasil, stated the company's passion for regional values and strengthening Brazilian popular culture. She explained that Esportes Gaming Brasil aims to create value for the people attending events like the Parintins Folklore Festival and the São João festivals, rather than just showcasing their brand.
The festival's scenography is by Pernambucan artist Perron Ramos, and all visual elements are inspired by Amazonian art, with graphics created by Curumiz, a Parintins-based duo. The Truck da Sorte, a space combining karaoke and free hydration, is just one of the many ways Esportes Gaming Brasil is contributing to the festival's success.
The 58th Parintins Folklore Festival generates BRL 184 million in local economic activity, according to the Amazonas State Government. Esportes Gaming Brasil's involvement is expected to contribute significantly to this figure, further boosting the regional economy.
Esportes Gaming Brasil is the first regulated betting operator to offer institutional support to the 58th Parintins Folklore Festival, demonstrating the company's commitment to supporting the cultural heritage of Brazil. This initiative by Esportes Gaming Brasil strengthens the brand's strategy of connecting with the public through the appreciation of Brazilian cultural expressions.
At the 58th Parintins Folklore Festival, Esportes Gaming Brasil is not just sponsoring an event, but also actively promoting Brazilian culture and supporting local economic revitalization. Their strategic engagement includes social responsibility programs and interactive initiatives like the Truck da Sorte, combining fashion-and-beauty (karaoke) with entertainment (free hydration), aiming to stimulate economic activity and align with the festival's goals.
In addition to bolstering local tourism and commerce, Esportes Gaming Brasil's sponsorship of the festival showcases their commitment to preserving the unique cultural heritage of the Parintins region, fitting well within their brand's lifestyle of supporting and connecting with Brazilian cultural expressions.
