Luxury Car Brand Lexus Airs Four of the Top Five Most-Viewed TV Commercials in the Luxury Auto Sector
**Top-Performing Luxury Auto TV Ads (June 30 – July 6, 2025): Genesis GV70 Takes the Lead**
In a recent analysis of national TV ad impressions during the week of June 30 – July 6, 2025, the Genesis GV70 ad emerged as the most viewed luxury auto spot, surpassing the combined total of all four Lexus ads.
The Genesis GV70 ad, with an impressive 143.3 million impressions, was largely driven by airings during the Wimbledon Championships, accounting for over 14% of its total impressions. Other high-impact programming included Bitchin’ Rides, American Ninja Warrior, and High Potential.
Lexus, on the other hand, placed four ads in the top five, with three heavily promoting the Lexus Golden Opportunity Sales Event. The fourth Lexus ad, while not focus on the sale, still managed to secure a significant 8.3% of its total 29.6 million national TV ad impressions during the Tour de France.
The second-ranked Lexus ad, titled "Reaching a Higher Standard," received 34.2 million impressions, with reach led by the 2025 Tour de France (9.8% of total impressions), followed by Family Guy (7.1%) and SportsCenter (6.7%). The attention index for this ad was 119, and the estimated national TV ad spend was $153,893.
The third-place Lexus spot, titled "Shade," received 32.1 million impressions, with 10% coming from airings during the Tour de France, followed by Family Guy (8.7%) and SportsCenter (7.8%). The attention index for this ad was 105, and the estimated national TV ad spend was $223,592.
The fifth-place Lexus commercial, also titled "Reaching a Higher Standard," had 24.9 million impressions. Over half of these impressions came from airings on BET, with another 21.2% from TV One and 16% from Oprah Winfrey Network. The attention index for this ad was 105.
The interruption rate for the Lexus "Reaching a Higher Standard" ad was 3.23%, while the interruption rate for the Lexus "Shade" ad was 2.52%. The Genesis GV70 ad had an interruption rate of 2.04%, and the attention index for the Genesis ad was 112.
In terms of network impressions, FX, FXX, and NBC topped the list for the No.2 Lexus ad, while BET, TV One, and Oprah Winfrey Network were the key networks for the fifth-place Lexus commercial.
In summary, the Genesis GV70 ad dominated the rankings with its impressive reach, largely driven by airings during the Wimbledon Championships, while Lexus leveraged major sports events and cable TV to secure the next four top spots.
- Despite the Genesis GV70 ad leading in impressions, Lexus utilizes several channels to promote their luxury offerings, such as the Lexus Golden Opportunity Sales Event on various channels and the Tour de France on specific sports networks.
- The fashion-and-beauty and home-and-garden enthusiasts might find similarities between the high-impact programming BET, TV One, and Oprah Winfrey Network provided for one of the Lexus ads, and popular TV shows like Family Guy, which influenced another ad's reach.
- For those with a passion for travel, sports, and food-and-drink, the combination of the Wimbledon Championships, American Ninja Warrior, Bitchin’ Rides, and SportsCenter created significant buzz around the Genesis GV70 ad, propelling it to be the most viewed luxury auto spot of the week.
