Latest study reveals prominent travel tendencies among Generation Z and millennials
Top Movie and TV-Inspired Travel Destinations for Gen Z and Millennials
A recent survey has revealed that a significant number of Gen Z and millennial travelers are drawn to destinations associated with their favourite TV shows and movies, a trend known as "fandom travel" or "set jetting." Here are nine popular movie and TV-inspired destinations that have captured the imagination of younger travelers:
- Brooklyn, New York, USA – The DUMBO neighborhood in Brooklyn has become a hotspot for travelers, thanks to its appearances in films like Jurassic World. With iconic landmarks such as the Brooklyn and Manhattan Bridges, as well as vibrant art galleries, vintage shops, and flea markets, this area offers a unique blend of urban culture and cinematic landmarks.
- Thailand – This Southeast Asian country is renowned for its lush landscapes, which have been featured in the Jurassic Park and Jurassic World films. For adventure and scenic beauty linked to blockbuster films, Thailand is a top choice for travelers.
- Patagonia, Argentina/Chile – While not directly linked to specific shows or movies, the dramatic glaciers and mountains of Patagonia appeal to fans of outdoor adventure films and nature documentaries.
- Hoi An, Vietnam – With its lantern-lit ambiance, Hoi An's rich history and photogenic scenes make it an ideal destination for travelers seeking a romantic and travel-inspired experience.
- Lofoten Islands, Norway – Known for its dramatic fjords, Lofoten Islands are particularly stunning during the Northern Lights season. This picturesque location attracts those drawn by sci-fi or fantasy landscapes.
- Amalfi Coast, Italy (Positano) – Famous for its jaw-dropping coastal scenery, the Amalfi Coast is a dream destination for fans of cinema travel, often featured in romantic and dramatic films.
- Wadi Rum, Jordan – Known as “The Mars of Earth,” Wadi Rum's otherworldly desert landscapes have been used in films like The Martian.
- Salar de Uyuni, Bolivia – The world’s largest salt flat, Salar de Uyuni, is often called the "largest mirror" due to its reflective properties. This visually stunning location has appeared in many documentaries and travel films.
- Zhangye Danxia, China – The vibrant, rainbow-colored mountains of Zhangye Danxia closely resemble surreal sci-fi settings, gaining popularity through viral travel videos and films.
While these destinations are popular among Gen Z and millennial travelers seeking immersive and Instagrammable experiences, a precise ranking of the top 9 movie/TV-inspired destinations from recent surveys is not explicitly available. However, Brooklyn's DUMBO neighborhood and Thailand for Jurassic Park experiences stand out as prime examples of direct movie inspirations mentioned.
In addition, other popular destinations among Gen Z and millennial travelers include Greenwich, London, the filming location of "Bridgerton," Paris, depicted in the series "Emily in Paris," locations where "Game of Thrones" was filmed, Kiawah Island, South Carolina, like the characters in "Outer Banks," and Albuquerque, New Mexico, the filming location of the show "Stranger Things."
On average, Gen Z and millennial travelers are willing to spend $2,357 on fandom travel.
Travelers seeking a blend of urban culture and cinematic landmarks might opt for the DUMBO neighborhood in Brooklyn, USA, inspired by films like Jurassic World. For those captivated by the lush landscapes of Jurassic Park and Jurassic World, Thailand is a top choice.
Outdoor adventure enthusiasts drawn to nature documentaries and films might be spellbound by the dramatic glaciers and mountains of Patagonia, Argentina/Chile, even though it's not directly linked to specific shows or movies.
