Kazakhstan Set to Organize Travel Blogger Conference Asia 2026
Almaty, Kazakhstan - A groundbreaking event is set to take place in Almaty and Astana from August 20-23, 2026, as the Travel Blog Exchange (TBEX) Asia arrives in the heart of Central Asia. The announcement was made at a recent press conference, with TBEX President Rick Calvert emphasising the event's potential for fostering partnerships between local businesses and international media professionals.
TBEX Asia is expected to attract more than 300 creative travel content creators from around the world, including travel experts, journalists, and bloggers. These influencers are anticipated to reach a global audience of approximately 300 million people, significantly increasing Kazakhstan's visibility as a travel destination on social media and other platforms.
The event serves as a platform for discussions on emerging trends in the travel industry, with a particular focus on the growing influence of digital media. It will also provide opportunities for knowledge sharing and collaboration between tourism professionals and content creators, fostering innovation and new marketing strategies for Kazakhstan’s tourism sector.
Hosting TBEX Asia facilitates partnerships between local tourism businesses and international travel media professionals. The event will generate significant business opportunities by promoting local services, accommodations, and attractions to a wide international audience, thereby boosting the local tourism industry and economy.
TBEX Asia will showcase Kazakhstan’s unique tourism assets, highlighting the country’s natural beauty, rich culture, historical heritage, and gastronomy. Almaty, nestled at the base of the Tian Shan mountains, offers a vibrant and diverse environment that combines urban appeal with spectacular nature, making it a compelling destination for travel influencers to showcase.
By hosting TBEX Asia 2026, Kazakhstan aims to position itself as an innovative and emerging tourism hotspot in Central Asia, increasing its appeal to digital media creators and travel brands. This can lead to sustained growth in inbound tourism from diverse global markets.
In addition, Kazakhstan’s connectivity will be showcased through partnerships with major airlines such as Air Astana, Emirates, and Qatar Airways, facilitating easier access for international travelers attending or inspired by the event.
The Kazakh Tourism company announced the event through its press service, outlining ongoing preparations for TBEX Asia during the press conference. The event will bring tremendous benefits to the region's tourism sector, as it highlights the importance of digital media in the travel industry and the potential for Kazakhstan to become a leading destination for travellers worldwide.
Travel influencers attending TBEX Asia in Almaty, Kazakhstan will discuss lifestyle and travel, showcasing the city's unique tourism assets and fostering partnerships between local businesses and international media professionals. As a result of this event, Kazakhstan's visibility as a travel destination on social media and other platforms is expected to significantly increase, attracting more travel enthusiasts to experience its natural beauty, rich culture, and vibrant urban environment.
