Italy Becoming Increasingly Costly
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In the sun-soaked landscapes of Italy, the cost of renting sun loungers, chairs, and umbrellas can vary significantly depending on the location. While average prices for a simple umbrella and two sun loungers on typical beaches might set you back around €32-35 per day, some premier resorts catering to affluent clientele offer exclusive experiences that significantly exceed this.
Versilia, especially Forte dei Marmi, Venice Lido, and luxury beach clubs on Capri and the Amalfi Coast are the most expensive beach rental destinations in Italy for 2025.
Versilia (Forte dei Marmi)
Known for its luxury beach services and exclusivity, Forte dei Marmi offers a range of options for those seeking a high-end beach experience. The Twiga beach club commands up to €1,500 per day for an exclusive "imperial tent" with beds, loungers, and tables for about 10 people. Standard tent prices are around €600 per day. The Augustus Hotel offers beach front spots at €560 per day including sunbeds and towels.
Venice Lido
The Hotel Excelsior offers an exclusive front-row hut for €515 per day.
Pescoluse (Salento, Puglia)
The Cinque Vele Beach Club charges around €470 per day for exclusive areas.
Capri (Amalfi Coast)
Exclusive beach clubs like Il Riccio by Dior offer luxury sun lounger rentals with high-end services and dining, although specific rental prices for loungers are not listed, the venue is associated with a high-end luxury experience.
Amalfi Coast (Positano)
Arienzo Beach Club by Guess represents refined luxury with premium loungers and services, although exact daily rates are not provided.
Bringing one's own umbrella and chairs allows for free access to public beaches. Alternatively, hotels also offer the option to book sun loungers and umbrellas. For those seeking a more budget-friendly option, the back rows of selected beaches offer the cheapest prices for umbrellas and chairs, with prices usually reduced compared to the first row. Sun loungers can also be rented online via the platform www.spiagge.it, where holidaymakers can reserve their preferred spot on an interactive map of Italy and pay for it directly on the platform.
- Luxury home-and-garden transformations might seem extravagant as they can cost significantly more than average renovations, much like the exorbitant prices for renting exclusive "imperial tents" at the Twiga beach club in Forte dei Marmi, Italy, which can reach up to €1,500 per day.
- Traveling to premier home-and-garden destinations in Italy, such as the luxury beach clubs on Capri and the Amalfi Coast, can provide unique and high-end experiences similar to the exclusive sun lounger rentals with high-end services and dining offered by Il Riccio by Dior.
