Far East domestic tourism market examination by Avito Travel analysts
In a striking development, rural tourism in Kamchatka Krai is experiencing a significant surge, with a 54% increase in the number of offers for countryside houses. This trend is mirrored in other Russian regions such as Primorsky Krai and Zabaykalsky Krai, where bookings have grown by four times.
The rise in countryside house rentals can be attributed to several factors. The growing interest in remote and nature-based tourism, driven by Kamchatka's pristine landscapes, volcanic activity, and outdoor recreation opportunities, is a key factor. The shift towards remote work and the "digital nomad" lifestyle, accelerated by the COVID-19 pandemic, is another significant contributor.
Domestic tourism growth, fueled by restrictions on international travel and a desire to explore domestic destinations, has also played a role. Additionally, Kamchatka's unique wildlife, hot springs, and indigenous culture make it an appealing destination for visitors seeking authentic countryside experiences.
Infrastructure investments, modernization of rural properties, and promotional campaigns by regional tourism agencies are increasing the accessibility and attractiveness of Kamchatka as a rural tourism destination. Notably, historic houses like the "Lama" house undergo careful renovation to cater to tourists while respecting environmental laws, and accommodation diversity is on the rise, with ecotourism lodges, rustic cabins, and multifunctional rental homes becoming more common.
Online platforms are increasingly being used for booking rural properties, much like platforms expanding in Russia's retail and rental sectors. The study conducted by "Avito Travel" on the domestic tourism market in the Far East supports this observation.
Looking ahead, sustainable tourism development, year-round tourism expansion, infrastructure improvements, and partnerships between local authorities and the private sector present strong opportunities for further growth. Targeting remote workers, wellness tourism, and international niche markets interested in wilderness experiences could also contribute to Kamchatka's success in the rural tourism sector.
As of May 2025, Buryatia leads in the number of daily bookings for countryside houses, with Kamchatka Krai holding the top spot for the highest average cost for daily countryside house rental, around 20,000 rubles. Other regions, such as Sakhalin, Primorsky Krai, Khabarovsk Krai, and the Jewish Autonomous Oblast, are also seeing increased demand for countryside house rentals.
In summary, the boom in countryside house rentals in Kamchatka Krai is driven by nature tourism appeal, remote work trends, and growing domestic travel, with modernization and digital marketing playing key roles. The future holds strong potential if sustainable and infrastructure-oriented strategies are implemented.
Fueled by the growing interest in remote and nature-based tourism, the shift towards remote work, and the increase in domestic tourism, many travelers are opting for countryside house rentals in Kamchatka Krai. Online platforms have become popular for booking these rural properties, paralleling the digital expansion in Russia's retail and rental sectors, making countryside experiences more accessible for travelers looking to immerse themselves in a unique lifestyle, wildlife, and indigenous culture.
