Emirates strengthens connections within the cruise industry through an extended partnership with CLIA.
Emirates Steps Up Collaboration with Cruise Lines International Association (CLIA) for Dubai's Global Cruise Domination
Emirates has cranked up its affiliation with CLIA, extending its plush Diamond Elite executive partnership, escalating Dubai's bid to become a leading powerhouse in the cruise industry.
CLIA, the big cheese in the ocean cruise business, controls over 90% of the worldwide ocean cruise fleet, offering Emirates a golden ticket to connect with an extensive network of over 55 cruise lines and elite industry leaders. This intensified partnership empowers Emirates to hit the jackpot in lucrative markets, publicize its fly-cruise deals, and fortify links with cruise VIPs, travel sellers, and brokers.
Adnan Kazim, Emirates' Deputy President and Chief Commercial Officer, declared the extended partnership is right on time as the cruise industry is witnessing a surge in demand and robust growth across various traveler circles. He stressed Emirates' goal of amping up cruise passenger influx through its sprawling network and top-notch services.
The deal also bolsters Dubai's aspiration to shine as a beacon cruise destination, exploiting the city's integrated air, land, and sea infrastructure, accompanied by world-class sightseeing opportunities.
Karyn Gruenberg, CLIA's Managing Director of Enterprise Development, was pleased by the continued collaboration, pointing out it reflects Emirates' unwavering commitment to the cruise sector and CLIA's global lobbying efforts. She pinpointed a projection of 37.1 million global cruise passengers in 2025, with Dubai gaining momentum as a homeport.
As a Diamond Elite Executive Partner, Emirates scores prime access to industry events, sponsorship opportunities, market insights, and advertising space across CLIA's digital channels, boosting its clout in the cruise travel sphere.
Courtesy: Emirates News Agency
Insights:
- Industry Synergy: The extended partnership fuels closer collaboration between Emirates and the cruise industry, enhancing the alignment of air travel and cruise operations for easier passenger experiences [3].
- Tourism Boost: By aligning their forces, Emirates and CLIA drive a tourism expansion, capitalizing on growing consumer appetite for cruising and unlocking Dubai's potential as a crucial embarkation and destination port for cruisers [1][3].
- Infrastructure Support: CLIA's active engagement in global discussions on port infrastructure and cruise sector development aids Dubai in better planning and implementing improvements to its maritime facilities, fueling its ambition to become a top-tier cruise hub [4].
- Global Leadership: The partnership underscores Dubai's significance in the global cruise network, enhancing its allure for premier cruise lines and travelers, positioning it as a prestigious destination and transit point in the cruise industry [3][4].
- Through the enhanced collaboration, Emirates and CLIA are working together to amplify the development of Dubai as a leading destination for tourism, particularly in the cruise industry.
- By becoming a Diamond Elite Executive Partner with CLIA, Emirates gains prime access to industry events and opportunities, boosting its influence in the cruise travel market.
- CLIA's involvement in discussions on port infrastructure and cruise sector development will help Dubai improve its maritime facilities, supporting its aim to secure a prominent position as a global cruise hub.
