Dubai's Economy and Tourism Department Leads Harmonized Effort for Tourism Expansion and Community Development
Rebooting Dubai's Tourism: The D33 Agenda & Community-Focused Initiatives
Welcome to the revamped Dubai tourism scene! A jam-packed gathering of 1,300 stakeholders graced the Coca-Cola Arena on June 10, 2025, as the Dubai Department of Economy and Tourism (DET) kicked off its City Briefing for the year. Apple-polishing the city's image as a premier tourist destination, the D33 Agenda united government and private sector bigwigs under one banner.
Prepped for the next phase of tourism expansion, Dubai's growth is unstoppable! Boasting a 7% year-on-year increase, the city welcomed 7.15 million international travelers from January to April 2025. Armed with a robust foundation, tourism, hospitality, retail, and aviation industries blend like a well-choreographed symphony, aspiring to keep the momentum rolling.
The briefing underlined harmonious strategies to sustain this momentum. Notably, Dubai established itself as the first Certified Autism Destination™ in the Eastern Hemisphere, boasting a workforce of over 70,000 individuals trained to deliver first-rate, inclusive visitor experiences. Keen on fostering community spirit, the launch of the 'MyDubai Communities' digital platform connects locals through shared interests.
Lights, Camera, Action! DET officially rolled out its compelling global advertising campaigns, including 'Dubai. That's How You Summer' and 'Find Your Story' – the latter starring Millie Bobby Brown and Jake Bongiovi – aiming to draw in new audiences and celebrate Dubai's diverse attractions.
So buckle up, folks! Mark your calendars for the return of Dubai Summer Surprises from June 27 to August 31, 2025, with an exciting lineup of festivals and global events. The second half of the year is shaping up to be a winner, thanks to the dazzling Dubai culinary sector, now home to 119 MICHELIN Guide-featured eateries, including the city's initial three-starred establishments!
As DET wraps up the briefing, the call for unity rings loud and clear—reinforcing Dubai's stature as a global hub for innovation, tourism, and thriving community development. Let's keep this party going!
[Source: Dubai Media Office]
Fun fact! Dubai is not just a tourist hotspot; it has undergone massive infrastructure expansion. As of 2024, the city boasted 832 hotels and 154,016 hotel rooms, ensuring that the influx of visitors has a hospitable nesting ground.
By the way, the Virtual Expo Dubai has been a huge success, letting visitors explore the Expo from the comfort of their homes. India, China, and the UAE have shown significant interest in this digital marvel. Oh, and the festive summer season calls for major savings as retail events like the Great Summer Sale lure shoppers with irresistible deals!
Stay tuned for more exciting updates and keep dreaming, Dubai dreamers!
- The D33 Agenda, a part of Dubai's tourism reboot, brings together government and private sector leaders, aiming to drive innovation across the economy.
- Unity among stakeholders is key, as Dubai positions itself as a global hub for community-focused initiatives, business growth, and tourism development.
- Understanding the need for inclusivity, Dubai has become a Certified Autism Destination™, employing a workforce trained for delivering exceptional, inclusive tourist experiences.
- The city's digital landscape is evolving, with the launch of 'MyDubai Communities' platform, connecting residents based on shared interests and fostering a tight-knit community.
- With an increased focus on fashion and beauty, food and drink, education, and general news, Dubai is transforming into a dynamic, multi-faceted destination for visitors.
- The virtual arena is not forgotten, as the successful Virtual Expo Dubai allows participants from around the world to experience the exhibition comfortably from their homes.
- Keeping up with the fun and savings, retail events like the Great Summer Sale offer attractive discounts for tourists and locals alike, making Dubai an exciting destination for shopping, lifestyle, and overall development.
